Taking a deep dive into the origins of logos from the mid-19th century to 1940, Taschen's 'Logo Beginnings' gathers more than 6,000 logos from a number global brands such as Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity. The first monograph dedicated to the origins of logo design, the Jens Müller-authored volume is divided into four design categories: Figurative, Form, Effect and Typographical, with forgotten designs and early versions of famous logos also included in the mix.
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First seen in May 2022
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