Several achievements of Michelangelo, Leonardo Da Vinci, Raphael to mention a few have contributed towards how the two entrepreneurs see the fashion world. They were able to notice a particular aspect that is lacking in most of the top fashion brands, which is a personal connection with customers and they went all out to make a difference.Knowing what customers want, what their reaction to products are, is an essential aspect that most top brands don’t look into because they are focusing on maximizing profits. The two entrepreneurs knew fashion is more than the physical materials shown to the world like watches, bags, shoes, clothes, but rather it has to do with human interaction, communication, and social welfare as well. That is why they came up with the idea of starting their own company named 'Piano Luigi'.